The packages are labelled with things like "Reduced Mould Growth" and "Environmentally Friendly" and the website address for "www.saveourpeatbogs.com". What they didn't mention was that you need the jaws of life to separate these little plants cells from each other.
I suppose you wouldn't have to separate them if you intended to plant the 10 cells as a single unit, with your plants in a silly bunch. Rather, I believe the idea was to separate the cells and then plant the fiber pots containing the plants. While the old peat pots did get a bit mouldy sometimes, at least you could easily separate them easily with your fingers. I dulled a pair of scissors trying to gnaw through these stupid fiber pots. Besides, some bedding plants might not have enough strength to put roots through these excessively sturdy pots. After a while, I just ripped the poor plants out of these fiber pots and put them in plastic pots. So there!